The five-time NBA champion, San Antonio Spurs, use our ScreenDUET second screen platform to accompany their live TV broadcasts. Using features like global and Facebook friends competition, the Spurs ask viewers basketball trivia questions and viewers compete for superfan props. Twitter posts, videos, and synced ads are also heavily featured. During the game, one of their broadcasters would maintain a presence in the chat room to mix it up with other fans playing the game.
Here is a video of how they promote the second screen experience during the basketball game.