SXSW Open House: Beacons, Fitness, and the Best Promo Ever

It’s here. SXSW 2015 has finally arrived. All of the tents are popping up. The street teams are in full t-shirt wearing bloom. And savvy startups are hyping their wares with extended taglines and run on subject lines (as a savvy startup, we are not immune to the hype machine). Much like last year, this [...]